Communication agency in Montreal
We propel
your brand
Since 2007, we've helped brands from here find their position, build an image and bring it to life on the web and in advertising. A small Montreal team, from the brief to the launch.
We're a Montreal communications agency. We do strategy, creative and web under one roof, so your brand says the same thing everywhere.
Work that speaks for itself
Web banners at the pace of online grocery, in Quebec and Ontario
A logo we kept, a world built around it
A hundred years of history, a refreshed image
Low-price grocery, front and centre on social media
Putting a face to local craftsmanship
A radio campaign and a corporate video for an industrial leader
What we put into action
Three levers,
one clear course
We handle positioning, creative and the website, with the same people from start to finish. That keeps your timelines short and your message consistent from one channel to the next.
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Strategy
We start by understanding your market and your goals, then write a plan anyone can follow: what to do, in what order, and why. Market analysis, positioning, customer journeys: every recommendation rests on what we measured.
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Creativity
We design logos, visual identities, campaigns and content. Every piece has a job to do in the strategy, or we don't make it. Then we roll it out in print, on the web and on social, with the same image everywhere.
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Technology
We code our sites ourselves, on Craft CMS, WordPress or Shopify, hosted in Canada and compliant with Law 25. They're fast, accessible and easy for your team to edit. We use AI to move faster on the technical side; the decisions, we make ourselves.
Six areas of expertise,
one team
We start from your reality to build a clear strategy that guides every decision. From brand positioning to web development, we shape the content, design the image and deliver concrete results.
Six disciplines, one team, and an honest starting point: a diagnosis of your real needs before a single dollar is committed. That's how we've worked since 2007.
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01
Before rushing in, we make sure the direction is right
Strategy
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02
Your brand speaks before you do. We make sure it says the right things.
Brand Identity
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03
Content with a specific job in your strategy, from the blog to the newsletter.
Marketing & Content
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04
From media buying to creative, one team accountable for results.
Advertising
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05
Fast websites your team can edit on its own.
Web
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06
Photo, video and motion made to carry your message.
Visual Production
Branding, web and digital marketing agency in Montreal
Side•Car has been around since 2007. Paul Paré founded it in Montreal, and several of our first clients are still with us. Everything is done in house, from strategy to photo and video production, for clients like Metro, Super C, Aliments du Québec and Sanivac. A bilingual team working across Quebec and Ontario.
Frequently asked questions
What does Side•Car actually do?
Side•Car is an integrated communications agency based in Montreal, founded in 2007 by Paul Paré. Six disciplines under one roof: marketing strategy, brand identity, content marketing, advertising, web design and visual production. "Integrated" means one team owns the result from start to finish. For Shur-Fast, a century-old Canadian company, we redid the identity, the website, the catalogue and the stationery, then built the ad calendar to go with it. The message we settled on in strategy showed up unchanged in the creative and in the media buy, with no hand-offs between suppliers along the way. We work in French and English for clients like Metro, Super C, Aliments du Québec and Sanivac.
How much does working with an agency like Side•Car cost?
At Side•Car, most services (strategy, branding, content, visual production, advertising management) are billed from a reference rate of $120/h, adjusted to the size of the client and the engagement, with a detailed quote before anything is committed. Web projects have clear ranges: a showcase site runs between $3,000 (one-page) and $7,200, an advanced multi-page site can reach $10,000, and an e-commerce site starts at $18,000. Maintenance and cloud hosting run about $50 a month. For digital advertising, plan on at least $10 a day in media budget, roughly the price of a poutine, so a Google Ads campaign gathers enough data to optimize. Before any of that, we recommend the communications audit, currently free (a $1,200 value). It tells you where to invest before you spend a dollar.
Why work with a Montreal communications agency?
Because your market is here, and an agency that lives in it every day understands it faster. We know Law 25, Quebec's French-language signage rules, the local media and the tone that lands here. Bilingual mandates are handled by one team, not translated after the fact. And when something needs to be shot, we're on site that morning. Since 2007 we've worked mostly in Quebec, and in Ontario for Metro and Food Basics.
What kinds of businesses work with Side•Car?
Side•Car mostly works with SMEs and established brands in Quebec and Ontario: retailers and grocers (Metro, Super C, Food Basics), manufacturers and distributors (Shur-Fast, Dhilmar, Pièces d'auto économiques), organizations and regions (Aliments du Québec, Matawinie), professional services and health (Moquin Amyot, Visique). What they share: they want one team for strategy, creative and web.
Does Side•Car build websites?
Yes. Side•Car designs and develops websites in Montreal on Craft CMS, WordPress or Shopify, hosted on servers located in Toronto, Canada and configured for Quebec's Law 25. A showcase site runs from $3,000 (one-page) to $7,200, an advanced multi-page site can reach $10,000, and an e-commerce site starts at $18,000. UX/UI design, technical SEO and training for your team are part of every project, as they were for Shur-Fast and Pièces d'auto économiques.
Does Side•Car work with clients outside Montreal?
Yes. Side•Car is based in Montreal but works with clients across Quebec and Ontario, in French and in English. The Metro and Food Basics campaigns run in both provinces, and the Matawinie campaign was produced for a region in Lanaudière. Meetings happen in person in Montreal or by video call, and shoots and photo sessions travel to wherever the client is.