A logo we kept, a world built around it

Dhilmar had a logo and the basics of an identity, but nothing to apply the brand consistently: few rules, few images, a visual world too thin for its ambitions.

Approach

Side•Car worked closely with the Dhilmar team, tasked with enriching and evolving their brand world. Rather than starting from scratch, we built on their existing logo to develop a visual language that's coherent, modern, and strategically aligned with their target audience. To give this new identity even more prestige and authenticity, we also orchestrated and produced a professional photo shoot, creating a custom, high-quality image bank.