A 360° rebrand to consolidate a force of trust
Working on the image of a century-old Canadian company comes with a unique responsibility. A true institution in its field, Shur-Fast enjoyed an enviable reputation built on trust, but its visual world no longer reflected its current dynamism. The stakes were high: orchestrate a complete, bold rebrand capable of refreshing its graphic imagery without altering the company's DNA and historical credibility.
Approach
Side-Car rose to the challenge by deploying a 360-degree revitalization strategy. Our team rethought the entire visual identity and gave a major makeover to all of Shur-Fast's communication tools. We designed and produced a unified brand ecosystem: from a complete website redesign to the corporate catalog design, including official stationery and promotional items. To top it all off and maximize the impact of this new positioning, we orchestrated a strategic advertising calendar, skillfully blending the reach of traditional media with the responsiveness of social media.
Working with the Side•Car team is an incredible pleasure. Their dynamism and professionalism make them a creative and high-performing team. Their exceptional strategic support allowed us to reinvent our brand image while staying within budget. Well led by Mr. Paul Paré, Side•Car is a must!
Results
Through this comprehensive modernization, Shur-Fast now presents itself in its best light, asserting its standing as a contemporary leader. The transition from a dated image to a vibrant, consistent visual identity unfolded seamlessly across every digital and print medium. This large-scale rollout helped solidify internal pride, capture the interest of new markets, and prove that a century-old brand can be resolutely future-facing while remaining an essential force of trust.
