A hundred years of history, a refreshed image
Shur-Fast is a century-old Canadian company, known and respected in its field. Its image hadn't kept up: a dated visual world for a company in great shape.
Approach
Side•Car rose to the challenge by deploying a 360-degree revitalization strategy. Our team rethought the entire visual identity and gave a major makeover to all of Shur-Fast's communication tools. We designed and produced a unified brand ecosystem: from a complete website redesign to the corporate catalog design, including official stationery and promotional items. To top it all off and maximize the impact of this new positioning, we orchestrated a strategic advertising calendar, skillfully blending the reach of traditional media with the responsiveness of social media.
Working with the Side•Car team is an incredible pleasure. Their dynamism and professionalism make them a creative and high-performing team. Their exceptional strategic support allowed us to reinvent our brand image while staying within budget. Well led by Mr. Paul Paré, Side•Car is a must!
Results
Shur-Fast shows the same image on every medium, print and digital, and the mandate continues in 2026. Antonin Maltais, vice-president and general manager, sums up the collaboration in the testimonial above.
