A hundred years of history, a refreshed image
Shur-Fast is a century-old Canadian company, known and respected in its field. Its image hadn't kept up: a dated visual world for a company in great shape.
Approach
We redesigned the whole visual identity and renewed all of Shur-Fast's communication tools: a complete website redesign, the corporate catalogue, stationery and promotional items. To launch the new image, we then planned an advertising calendar combining traditional media and social media.
Working with the Side•Car team is an incredible pleasure. Their dynamism and professionalism make them a creative and high-performing team. Their exceptional strategic support allowed us to reinvent our brand image while staying within budget. Well led by Mr. Paul Paré, Side•Car is a must!
Results
Shur-Fast shows the same image on every medium, print and digital, and the mandate continues in 2026. Antonin Maltais, vice-president and general manager, sums up the collaboration in the testimonial above.
