Low-price grocery, front and centre on social media
Super C, the Metro group's discount banner, wanted its customers to order groceries online. That meant showing the savings and changing a habit, on social media.
Approach
We designed and ran Super C.ca's promotional strategy on social media. The content leans on what defines the brand (accessibility, abundance, low prices) through eye-catching visuals, targeted promos and animations made for feeds. Everything points toward ordering online, with Super C's strong promotional identity adapted to how social media works.
Results
Through dynamic, targeted ad creative, we managed to capture the attention of deal-seeking users. Super C.ca's social presence is now an active promotional showcase that not only drives daily engagement, but also sends qualified traffic to the transactional site. By combining social relevance with e-commerce performance, Side•Car contributes directly to the growth of the banner's online grocery business.
