The art of making low-cost online grocery shine
In the highly competitive discount grocery sector, the digital challenge is significant: you have to not only convince consumers they're making substantial savings, but also get them to change their habits and adopt online ordering. Part of the larger Metro family, the Super C banner needed to energize its social presence to boost its transactional side.
Approach
Side-Car was tasked with designing and rolling out Super C.ca's promotional strategy on social media. Our goal was to translate the brand's DNA — focused on accessibility, abundance, and low prices — into engaging, high-performing digital content. We developed eye-catching visuals, tactical pushes, and animations tailor-made for feeds, all while keeping the focus on conversion to the online grocery platform. The challenge was adapting the brand's strong promotional identity to social media best practices.
Results
Through dynamic, targeted ad creative, we managed to capture the attention of deal-seeking users. Super C.ca's social presence is now an active promotional showcase that not only drives daily engagement, but also sends qualified traffic to the transactional site. By combining social relevance with e-commerce performance, Side-Car contributes directly to the growth of the banner's online grocery business.
