Low-price grocery, front and centre on social media
Super C, the Metro group's discount banner, wanted its customers to order groceries online. That meant showing the savings and changing a habit, on social media.
Approach
Side•Car was tasked with designing and rolling out Super C.ca's promotional strategy on social media. Our goal was to translate the brand's DNA, focused on accessibility, abundance, and low prices, into engaging, high-performing digital content. We developed eye-catching visuals, tactical pushes, and animations tailor-made for feeds, all while keeping the focus on conversion to the online grocery platform. The challenge was adapting the brand's strong promotional identity to social media best practices.
Results
Through dynamic, targeted ad creative, we managed to capture the attention of deal-seeking users. Super C.ca's social presence is now an active promotional showcase that not only drives daily engagement, but also sends qualified traffic to the transactional site. By combining social relevance with e-commerce performance, Side•Car contributes directly to the growth of the banner's online grocery business.
