Bringing the brand to life, driving conversion
In an extremely competitive retail food sector, standing out online is no longer optional — it's a necessity. Metro's online grocery store needed not only to catch consumers' attention on social media, but also to convert that interest into direct sales on its transactional platform.
Approach
Side-Car was tasked with designing and rolling out Metro.ca's social and promotional presence strategy. Our goal was to create a seamless synergy between everyday inspiration and conversion, rigorously translating the brand's established visual world and identity onto its digital platforms. We developed visually striking, dynamic content, tailor-made for social media, while actively supporting the design of promotional offensives. The challenge? Bringing the company's visual identity to life with agility and creativity, while keeping pace with the demanding responsiveness of online retail.
Results
Through eye-catching ad creative — short videos, carousels, campaign visuals — that perfectly respects and honors the brand guidelines, we managed to capture users' attention in their feeds. Metro.ca now enjoys a vibrant, consistent, and high-performing social presence, proving that a strong brand image can be expressed with impact across every digital touchpoint to drive conversion.
