Web banners at the pace of online grocery, in Quebec and Ontario

Side•Car was tasked with designing and rolling out Metro.ca's social and promotional presence strategy. Our goal was to create a seamless synergy between everyday inspiration and conversion, rigorously translating the brand's established visual world and identity onto its digital platforms. We developed visually striking, dynamic content, tailor-made for social media, while actively supporting the design of promotional offensives. The challenge? Bringing the company's visual identity to life with agility and creativity, while keeping pace with the demanding responsiveness of online retail.