Advertising
Strategy, creative, placement: it's all covered.
From media strategy to creative, from placement to optimization, we take your campaigns from A to Z. Whatever the channel, every piece is part of a coherent plan built to generate real results, not just impressions.
In a saturated media landscape, putting out a nice message isn't enough anymore: you have to deliver it to the right person, at the right time. Our team designs custom ad campaigns built directly around acquisition and return on investment (ROI). Whether it's dominating search results with Google Ads, targeting your audience on Meta, or rolling out high-impact traditional media buying, we make sure every dollar invested works for your growth. We analyze performance data, adjust course continuously, and maximize your results.
Advertising, in detail
- Digital advertising
- Google Ads
- Meta Ads (Facebook / Instagram)
- LinkedIn Ads
- Cross-platform campaigns
- Remarketing
- Radio / TV advertising
- Media buying
- Display advertising
- Out-of-home advertising
- Campaign optimization
- Performance analysis
What it actually delivers
A concrete case
Visique
Showcasing expertise with a touch of complicity
In retail eyewear, trust and closeness with the customer are decisive factors. With a business relationship spanning over 12 years with Side•Car (begun under the Grimard Optique banner), the brand, now known as Visique, wanted to consolidate its leadership status while actively driving traffic to its many clinics.
FAQ
Your questions, answered
What budget should you plan for Google Ads in Quebec?
Plan on a minimum of about $10 per day, the price of a poutine, for a Google Ads campaign to gather enough data to optimize; most businesses invest more depending on keyword competition. Budget depends mostly on your sector: keywords like "lawyer" or "roofing" cost several dollars per click in Quebec, while less contested niches remain affordable. For example, a local shop can get measurable results with $300 to $500 per month, while a competitive sector will demand a more muscular budget just to surface. Side•Car's management is billed from a reference rate of $120/h, adjusted to account size. The key is investing enough to emerge, then optimizing on cost per conversion: that number, not the total budget, is what tells you whether the campaign is profitable.
What is the difference between Meta and LinkedIn ads?
Meta (Facebook, Instagram) reaches a broad audience at low cost and excels at awareness and retail; LinkedIn targets by job title and industry, ideal for B2B despite a noticeably higher cost per click. The right choice depends on who makes the buying decision. If your customer is a consumer (restaurant, retail, home services), Meta offers unbeatable volume and cost, with precise geographic targeting around your locations. If you sell to businesses (software, professional services, industrial equipment), LinkedIn lets you reach exactly the plant managers or procurement leads you are after, which no other platform does as well. For example, an executive recruitment campaign will perform on LinkedIn, while a seasonal promotion will perform on Meta. In many cases the right answer is a mix: Meta for awareness, LinkedIn for precision.
How do you measure digital advertising success?
With indicators set from the start: reach, traffic, conversions, cost per acquisition. The right one depends on the campaign's objective. An awareness campaign is measured in reach and recall; a performance campaign is measured in conversions and cost per acquired customer. The classic mistake is judging everything by the same yardstick: likes do not pay invoices, and a low cost per click is worthless if visitors never convert. For example, a campaign that generates 50 quote requests at $40 each is a measurable success, even if its reach looks modest next to a viral post. Side•Car installs conversion tracking before launch (forms, calls, purchases), tracks results continuously and reallocates budget toward what performs during the campaign, not after it. That is where profitability is decided.
Digital or traditional advertising: which one?
Neither by default: the right mix depends on audience, territory and objective. Digital offers fine targeting and precise measurement; traditional (out-of-home, radio, print) offers local repetition and a credibility screens do not always carry. The two reinforce each other: a well-placed billboard campaign lifts the response rate of digital campaigns, because the brand is already familiar by the time the ad appears on screen. For example, a neighbourhood business can combine local out-of-home with geo-targeted Meta campaigns over the same radius: the passerby who saw the billboard recognizes the brand in their Instagram feed. Side•Car combines digital, out-of-home, radio or print based on what actually reaches the target customer, and measures the whole as one campaign rather than isolated channels.
What is a 360° campaign?
A campaign deployed consistently across every touchpoint (advertising, web, social, point of sale) with the same message and visual signature, so each placement amplifies the others. The logic: a customer rarely sees an ad once, in one place; they cross paths with the brand on several channels before acting. If every channel tells a different story, the effect dilutes; if all repeat the same message with the same signature, each exposure reinforces the previous ones. For example, a 360° product launch aligns digital advertising, the website's landing page, social publications, out-of-home and even the team's email signatures: the customer meets the same promise everywhere. It is the natural approach for Side•Car, which brings strategy, creative and media buying under one roof: the message is designed once, adapted everywhere, measured globally.
Do you handle media buying?
Yes. Media strategy, negotiation, buying and continuous optimization are all part of the service. Concretely, that means choosing channels based on the target customer, negotiating rates and placements with media owners (digital and traditional alike), then tracking performance and adjusting budget allocation during the campaign. Creative and placement under one roof means nothing gets lost between the message and its distribution: the format is designed knowing its placement, and the placement is chosen knowing the message. For example, a digital billboard campaign is designed from the outset for its real constraints (a few seconds of exposure, read at a distance) rather than adapted after the fact from a visual built for print. For the client, it also means one party accountable for the overall result, rather than a creative agency and a media buyer pointing at each other.
Hop in, let's go
Want better results?
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