What budget should you plan for Google Ads in Quebec?

Plan on a minimum of about $10 per day — the price of a poutine — for a Google Ads campaign to gather enough data to optimize; most businesses invest more depending on keyword competition. Side•Car's management is billed from a reference rate of $120/h, adjusted to account size: the key is investing enough to surface in your market, then optimizing on cost per conversion.

What is the difference between Meta and LinkedIn ads?

Meta (Facebook, Instagram) reaches a broad audience at low cost and excels at awareness and retail; LinkedIn targets by job title and industry, ideal for B2B despite a higher cost per click. The right choice depends on who makes the buying decision.

How do you measure digital advertising success?

With indicators set from the start: reach, traffic, conversions, cost per acquisition. Side•Car tracks results continuously and reallocates budget toward what performs during the campaign, not after it.

Digital or traditional advertising: which one?

Neither by default: the right mix depends on audience, territory and objective. Side•Car combines digital, out-of-home, radio or print based on what actually reaches the target customer.

What is a 360° campaign?

A campaign deployed consistently across every touchpoint — advertising, web, social, point of sale — with the same message and visual signature, so each placement amplifies the others.

Do you handle media buying?

Yes — media strategy, negotiation, buying and continuous optimization. Creative and placement under one roof means nothing gets lost between the message and its distribution.

Services

Advertising

Strategy, creative, placement — it's all covered.

From media strategy to creative, from placement to optimization, we take your campaigns from A to Z. Whatever the channel, every piece is part of a coherent plan built to generate real results, not just impressions.

In a saturated media landscape, putting out a nice message isn't enough anymore: you have to deliver it to the right person, at the right time. Our team designs custom ad campaigns built directly around acquisition and return on investment (ROI). Whether it's dominating search results with Google Ads, targeting your audience on Meta, or rolling out high-impact traditional media buying, we make sure every dollar invested works for your growth. We analyze performance data, adjust course continuously, and maximize your results.

Digital advertising
Google Ads
Meta Ads (Facebook / Instagram)
LinkedIn Ads
Cross-platform campaigns
Remarketing

Radio / TV advertising
Media buying
Display advertising
Out-of-home advertising
Campaign optimization
Performance analysis

What it actually delivers

A concrete case

Visique

Showcasing expertise with a touch of complicity

In retail eyewear, trust and closeness with the customer are decisive factors. With a business relationship spanning over 12 years with Side-Car (begun under the Grimard Optique banner), the brand — now known as Visique — wanted to consolidate its leadership status while actively driving traffic to its many clinics.

View project

FAQ

Your questions, answered

What budget should you plan for Google Ads in Quebec?: Plan on a minimum of about $10 per day — the price of a poutine — for a Google Ads campaign to gather enough data to optimize; most businesses invest more depending on keyword competition. Side•Car's management is billed from a reference rate of $120/h, adjusted to account size: the key is investing enough to surface in your market, then optimizing on cost per conversion.
What is the difference between Meta and LinkedIn ads?: Meta (Facebook, Instagram) reaches a broad audience at low cost and excels at awareness and retail; LinkedIn targets by job title and industry, ideal for B2B despite a higher cost per click. The right choice depends on who makes the buying decision.
How do you measure digital advertising success?: With indicators set from the start: reach, traffic, conversions, cost per acquisition. Side•Car tracks results continuously and reallocates budget toward what performs during the campaign, not after it.
Digital or traditional advertising: which one?: Neither by default: the right mix depends on audience, territory and objective. Side•Car combines digital, out-of-home, radio or print based on what actually reaches the target customer.
What is a 360° campaign?: A campaign deployed consistently across every touchpoint — advertising, web, social, point of sale — with the same message and visual signature, so each placement amplifies the others.
Do you handle media buying?: Yes — media strategy, negotiation, buying and continuous optimization. Creative and placement under one roof means nothing gets lost between the message and its distribution.

All services

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