Optometry, with a wink
In retail eyewear, trust and closeness with the customer are decisive factors. With a business relationship spanning over 12 years with Side•Car (begun under the Grimard Optique banner), the brand, now known as Visique, wanted to consolidate its leadership status while actively driving traffic to its many clinics.
Approach
The campaign had two aims: build awareness and bring people into the clinics. We went with a warm, approachable tone, carried by the brand's ambassador, Mélanie Maynard. The ads ran across several channels, mixing humour, the optometrists' professionalism and the new collections, and each one invites people to book an appointment.
Results
The campaign ran in 2025 and supported traffic to the clinics. Visique has renewed its mandate with us since the Grimard Optique days.
