Showcasing expertise with a touch of complicity
In retail eyewear, trust and closeness with the customer are decisive factors. With a business relationship spanning over 12 years with Side-Car (begun under the Grimard Optique banner), the brand — now known as Visique — wanted to consolidate its leadership status while actively driving traffic to its many clinics.
Approach
Our mandate was to deploy a powerful awareness campaign paired with a high-performing conversion strategy. To achieve this, we leaned on a warm, approachable tone, perfectly embodied by the brand's ambassador, Mélanie Maynard. Side-Car orchestrated the design and rollout of multichannel advertising pushes, skillfully blending humor, the professionalism of the optometrists, and the appeal of the new collections. The goal was to create a strong emotional connection while directly prompting consumers to book an appointment.
Results
The synergy between a well-crafted media strategy and the ambassador's likeability paid off. Visique now enjoys a particularly enviable reputation, firmly anchored in the minds of Quebecers. Beyond brand visibility, our campaigns delivered concrete results by actively supporting the clinics' growth and converting public attention into real consultations.
