A safety eyewear brand launched from the booth to the brochure
LookSecure was launching a safety eyewear brand in a B2B market where buyers judge fast. It had to show up in front of professionals with material that was ready and consistent from the first trade show.
Approach
Side•Car was chosen to orchestrate the large-scale rollout of this launch across multiple touchpoints. Building on the brand's visual foundations, our team was tasked with bringing this new identity to life and expressing it with rigor and creativity across every communication medium. Our mandate covered the design and production of print and digital promotional material, as well as the complete setup of booths for various trade shows. The big challenge was translating the brand's parameters into tangible, immersive sales tools, while ensuring absolute visual consistency from one medium to the next.
Results
LookSecure showed up at industry trade shows with a booth, brochures and visuals that all say the same thing. The mandate, started in 2023, continues.
