A module of our own, results we can measure
Put Transitions colours in front of Canadian consumers, with a bilingual contest and a $16,000 grand prize. Previous editions ran on a third-party contest platform: data hosted elsewhere, limited customization, a mandatory cookie banner. For 2026, we brought the whole thing in house.
Approach
We built a custom contest module directly in Craft CMS, then launched two sister sites, concourstransitions.ca and transitionscontest.ca, so each market got its own front door. The entry flow unfolds in three beats: the basics, the bonus step, the confirmation. That bonus step triples a participant's chances and puts every interaction to work: picking a favourite colour, a true-or-false quiz that lands five product benefits, and a newsletter sign-up with explicit consent. Every entry is validated at the source, with duplicates filtered out and eligibility checked. On the measurement side, we skipped cookie-based tools in favour of privacy-first analytics. The result: reliable data, no consent banner, and Law 25 compliance by design.
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40%+
Of visits converted to entries
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2,500
Entries in one month
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1,000+
Newsletter sign-ups
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2
Bilingual sites
The Side•Car team is truly by our side, supporting us in growing our optical market in both B2B and B2C. Efficient, attentive, responsive, always full of great ideas. I never tire of working with Side•Car. The results speak for themselves!
Results
In July, at the campaign's peak, close to 2,500 entries came in from roughly 5,600 unique visitors: more than four visits in ten turned into an entry. A rate that speaks to well-targeted traffic as much as to a frictionless flow. The bonus step earned its keep, with over 1,000 newsletter sign-ups and an average of more than two chances per participant. People weren't just filling in fields: they read, they answered, they chose. The quiz turns a thirty-second sign-up into a real brand moment. The module stays in place, ready for next year's edition, and the data stays with the client.
