360° Campaign
Founded in 1980, Grimard Optique has continually evolved. In 2019, the company decided to completely modernize its brand image and adopt a younger identity.
Approach
Grimard Optique had 40 years of history, but an image that no longer reflected its reality. The goal was clear: modernize the brand without losing the credibility built over decades. We rethought the entire visual identity, developed a campaign concept that could be adapted across every medium, and orchestrated the rollout in out-of-home, digital, and in-store. Every piece was designed to speak with one voice.
Ambre Doré
Terracotta
Bleu Horizon
Forêt Boréale
Results
The new image launched simultaneously across all touchpoints. The "Vous verrez" concept gave the brand a confident, distinctive tone, easily recognizable in out-of-home as well as on social media. Grimard Optique went from a dated image to a modern, consistent brand, ready for its next decade.
