360° Campaign
Founded in 1980, Grimard Optique has continually evolved. In 2019, the company decided to completely modernize its brand image and adopt a younger identity.
Approach
Grimard Optique had 40 years of history and an image that no longer fit. The job was to modernize it without losing the credibility built over the decades. We redesigned the whole visual identity, created a campaign concept that works on every medium, then managed the rollout in out-of-home, digital and in-store, with one consistent message everywhere.
Ambre Doré
Terracotta
Bleu Horizon
Forêt Boréale
Results
The new image launched simultaneously across all touchpoints. The "Vous verrez" concept gave the brand a confident, distinctive tone, easily recognizable in out-of-home as well as on social media. Grimard Optique went from a dated image to a modern, consistent brand, ready for its next decade.
