Launching automotive innovation with credibility
In the bustling digital world of marketplaces, carving out a place takes far more than high-performing technology: it takes a strong image and immediate trust from users. To prepare for its major launch planned for 2025, the OTTO platform aimed to establish itself from the outset as a serious, must-know player in the automotive industry.
Approach
Side-Car was tasked with designing and orchestrating the awareness campaign surrounding this new brand's launch. To quickly build the platform's credibility with the public, we leaned on a spokesperson strategy, pairing OTTO with renowned automotive columnist Benoit Charette. Our team developed a striking campaign concept, rolled out through bold visuals and strategic out-of-home placement, aimed at capturing attention and educating the market on the value of this new resale platform.
Results
Thanks to this targeted awareness campaign and the trust capital brought by its ambassador, OTTO benefits from an optimal launch pad. The rollout of these visual pushes builds anticipation upstream and lays solid foundations for the brand. The company is thus perfectly positioned to begin its official rollout in 2025 with a modern, expert, and reassuring image for consumers.
