An automotive marketplace launched with a familiar spokesperson
OTTO was preparing to launch an auto parts marketplace in 2025. In a market where trust is won fast or never, the new brand had to look serious from day one.
Approach
Side•Car was tasked with designing and orchestrating the awareness campaign surrounding this new brand's launch. To quickly build the platform's credibility with the public, we leaned on a spokesperson strategy, pairing OTTO with renowned automotive columnist Benoit Charette. Our team developed a striking campaign concept, rolled out through bold visuals and strategic out-of-home placement, aimed at capturing attention and educating the market on the value of this new resale platform.
Results
The campaign ran ahead of the official 2025 launch and gave OTTO a recognizable image and spokesperson before the platform even opened.
