An automotive marketplace launched with a familiar spokesperson
OTTO was preparing to launch an auto parts marketplace in 2025. In a market where trust is won fast or never, the new brand had to look serious from day one.
Approach
We designed the brand's launch campaign. To make the platform credible fast, we paired it with automotive columnist Benoit Charette, a voice the public already knows. The concept ran as bold visuals and out-of-home placements, meant to grab attention and explain what this new resale platform offers.
Results
The campaign ran ahead of the official 2025 launch and gave OTTO a recognizable image and spokesperson before the platform even opened.
