More than twenty years driving the brand image
Montréal Auto Prix sold used vehicles in a market where everyone shouts. The retailer wanted to be the name Quebecers remember.
Approach
A true business partner, Side•Car has orchestrated and evolved Montréal Auto Prix's brand image for over 25 years. Our strategy has always rested on creating memorable advertising campaigns, carried by a unique and confident tone. By relying on standout spokespeople well-loved by the public, from the sharp humor of Patrice Lemieux to the likeability of Georges Laraque, we designed concepts rolled out across every medium (television, web, print). The goal: spark instant enthusiasm while clearly communicating the retailer's competitive advantages.
Results
The campaigns brought customers into the branches year after year, and the brand was cited in the book Le Code Québec as a landmark of Quebec consumer culture. Montréal Auto Prix was our longest-standing client.
