15 municipalities, 1 seal of quality, 100% Matawinie
Matawinie, in northern Lanaudière, is a tourist region few Quebecers can place on a map. Fifteen municipalities wanted to attract visitors by speaking with one voice.
Approach
We designed an awareness campaign to put the region on the map. It rests on a symbol the whole territory can use: the "100% Matawinie" seal of quality. The concept was built so the fifteen municipalities would carry it together instead of each going its own way. The promotional video and the out-of-home visuals show what northern Lanaudière has to offer.
Results
All 15 municipalities adopted the seal and the campaign. The region now has one shared image, the same on the billboards, in the video and with every partner.
