Marketing & Content
Content that works for you, not just fills pages.
Articles, newsletters, social posts, videos: every piece of content plays a specific role in your strategy. We create content that draws in the right people and moves them to act.
Publishing for the sake of publishing gets you nowhere. To capture attention and drive results, you need a well-oiled machine. It all starts with a solid content strategy, backed by an editorial calendar built for your growth. Our team combines web writing and marketing copywriting to make sure every word carries weight. Whether it's writing relevant blog articles to strengthen your SEO or designing persuasive landing pages to convert your SEM traffic, we always aim for action. Then we deliver your message where your audience actually is: proactive social media management with engaging social content, and smart email marketing through newsletters people actually want to open. Zero unnecessary noise, just communications that move your business forward.
Marketing & Content, in detail
- Newsletter
- Email marketing
- Web writing
- Marketing copywriting
- Social media content
- Editorial calendar
- SEO (search engine optimization)
- SEM (search engine marketing)
- Blog articles
- Landing pages
- Content strategy
- Social media management
What it actually delivers
A concrete case
Transitions
A module of our own, results we can measure
Put Transitions colours in front of Canadian consumers, with a bilingual contest and a $16,000 grand prize. Previous editions ran on a third-party contest platform: data hosted elsewhere, limited customization, a mandatory cookie banner. For 2026, we brought the whole thing in house.
FAQ
Your questions, answered
What is content marketing?
Content marketing attracts and retains an audience with useful content (articles, videos, newsletters, social media) rather than direct advertising. The principle: answer the questions your customers are already asking, so you are present when they search, instead of interrupting their attention with a promotional message. For example, a renovation contractor who publishes a guide to Montreal building permits attracts homeowners early in their thinking, well before they request quotes, and becomes their natural reference. Content builds credibility and feeds search visibility: every structured article is one more doorway into Google and, increasingly, into answer engines like ChatGPT. Unlike advertising, whose effect stops the moment the budget stops, good content keeps working for years after publication, and its value compounds as the library grows.
What is the ROI of a marketing newsletter?
A newsletter remains one of the highest-ROI channels in digital marketing: you own your list, with no algorithm or ad auction standing between you and your audience. That is a structural difference from social media, where organic reach depends on a platform that can change its rules, or its price, overnight. Well segmented, a newsletter builds loyalty, drives traffic back to your site and supports repeat sales at low cost. For example, a shop that sends a monthly newsletter to 2,000 subscribers reaches 2,000 people who have already shown interest, where an organic Facebook post would reach only a fraction of them. Production costs are stable and predictable, which is why we recommend building this channel early: its value compounds, and every subscriber gained today counts for every campaign to come.
How much does professional web copywriting cost?
At Side•Car, professional web copywriting is billed from a reference rate of $120/h, adjusted to the scope of the engagement, research and SEO optimization included. Time varies with the nature of the page: a service page requires research (keywords, competition, the real questions customers ask), a structure built for conversion and usually a few rounds of revision, while a contact page writes quickly. For example, rewriting the six service pages of an SMB is an engagement of a few dozen hours, including alignment with search strategy and brand tone. Every page is structured for the reader first and for search second: clear headings, direct answers to the questions people actually type into Google, explicit calls to action. Well-built copy is a durable investment: it keeps attracting and converting long after it goes live.
Why delegate your social media content creation?
Because consistency is what keeps an account alive, and it is the first thing to slip when the internal team runs out of time. Most businesses start with good intentions: a few weeks of regular posting, then a month-long gap as soon as operations take over. An irregular account hurts more than it helps: it signals a lack of rigour to the customers who check. Delegating ensures a maintained calendar, stable quality and an outside eye that keeps the brand coherent. For example, a monthly calendar planned with the agency (content pillars, key dates, promotions) lets an owner approve in one hour what would have taken days to produce internally. Your team stays in the loop for authenticity (field photos, company news); the agency owns the structure, the writing and the cadence.
Does content help search rankings?
Yes. Original, structured and regularly updated content is a major visibility factor, in Google and in answer engines like ChatGPT or Perplexity alike. The logic is simple: these tools look for the best answer to a given question, and a business that publishes clear, complete, well-attributed answers becomes a citable source. Every piece should therefore answer a real question your audience asks, not just repeat keywords. For example, a page that directly answers "how much does a website cost in Quebec" with real price ranges is far more likely to be cited than a generic page that dances around the question. Regularity matters for the same reason: an active site whose content evolves signals to search engines that it is alive and current. Content and technical SEO work together; either one without the other hits a ceiling fast.
Which social networks should a business invest in?
The ones where your audience actually spends time, not all of them. Each platform has its own logic: Facebook and Instagram for consumers and local commerce, LinkedIn for B2B and recruitment, TikTok and YouTube for video-driven reach and awareness. Spreading thin is the classic trap: four underfed accounts perform worse than one consistent account. For example, a B2B manufacturer that concentrates on LinkedIn (case studies, shop-floor behind-the-scenes, its experts' point of view) will get more out of it than by diluting the same content across four networks. Side•Car targets platforms based on audience and objective (awareness, recruitment, sales), then focuses effort on a sustainable cadence rather than volume. The right question is not "where should we be?" but "where can we be excellent, consistently, with the time and budget we actually have?".
Hop in, let's go
Got content to create?
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