Strategy
Before rushing in, we make sure the direction is right
Too many companies invest in marketing without a game plan. We start by understanding your market, your strengths, and your goals to build a strategy that aligns every action with a specific result.
A great brand without a solid foundation will always hit a ceiling. Our strategic approach acts as a compass for your company's growth. We start by diving into your market analysis and auditing your communications to pinpoint your real business opportunities. Whether it's defining a distinctive brand positioning, optimizing your customer journey, or developing a complete digital strategy, we deliver a clear roadmap. No long theoretical documents that sit forgotten in a drawer: we build a concrete, actionable marketing plan that drives the right decisions to maximize your impact on the ground.
Strategy, in detail
- Brand positioning
- Marketing strategy
- Digital strategy
- Market analysis
- Communications audit
- Marketing plan
- Customer journey
- Content architecture
- Communications strategy
- Strategic consulting
What it actually delivers
A concrete case
Matawinie
15 municipalities, 1 seal of quality, 100% Matawinie
Putting a tourist destination on the map requires a strong identity — especially when the region's name resembles others or remains little-known to the general public. For Matawinie, in the northern part of the Lanaudière region, the challenge was twofold: build distinctive awareness to attract visitors, while uniting a multitude of local players under a single banner.
FAQ
Your questions, answered
- What is a marketing strategy for an SMB?
- A marketing strategy defines positioning, target audiences and an action plan before any production starts. At Side•Car, it is built on market and customer-journey analysis, so every dollar is invested where it counts.
- How much does a full marketing strategy cost in Quebec?
- At Side•Car, strategy work is billed from a reference rate of $120/h, adjusted to the size of the client and the engagement — SMB or major account. The recommended starting point is the communications audit, currently offered free (a $1,200 value), which pinpoints where to invest before committing budget.
- Why run a market analysis before investing?
- Because investing without knowing your market is guesswork. Market analysis reveals the competition, customer expectations and the channels that pay off; it focuses budget where returns are demonstrated rather than assumed.
- What is a communications audit for an SMB?
- A communications audit evaluates everything your business puts out: brand image, website, social media, advertising. Side•Car delivers a clear diagnosis — strengths, inconsistencies, missed opportunities — with priorities ranked by impact. The audit is currently offered free (a $1,200 value).
- Why define strategy before advertising?
- Because a campaign without clear positioning wastes media budget. Strategy sets the message, the channels and the success metrics; creative and media buying then become measurable and consistent.
- How long does a strategy engagement take?
- A typical Side•Car strategy engagement spans a few weeks: audit, positioning workshops, then a prioritized action plan the team can start executing immediately.