VP, Business Development

Stéphane Yannako The strategic bridge

A seasoned professional with 30 years of experience, Stéphane Yannako specializes in marketing project management, communications, and coordinating large-scale initiatives. At Side•Car, a marketing and communications agency based in Montreal, he acts as the essential bridge between his clients' business vision and the rollout of creative, concrete solutions, whether that's branding, web redesigns, video production, or high-performance digital campaigns.

He's especially invested in digital performance analysis, leading strategic diagnostics that cover website evaluation, SEO, user experience, and local competitive benchmarking, laying solid groundwork and maximizing ROI before every major rollout.

Always looking ahead, Stéphane also develops strategic advisory offerings focused on business succession and M&A, guiding organizations through critical transitions (sales, succession, repositioning) to strengthen their brand and support high-impact relaunches.

Stéphane Yannako

Our expertise

Our expertise, in detail

  • Strategy

    • Brand positioning
    • Marketing strategy
    • Digital strategy
    • Market analysis
    • Communications audit
    • Marketing plan
    • Customer journey
    • Content architecture
    • Communications strategy
    • Strategic consulting
  • Brand Identity

    • Logo design
    • Complete visual identity
    • Rebranding
    • Color palette
    • Typography
    • Art direction
    • Brand voice and tone
    • Brandbook
    • Naming
    • Visual positioning
  • Marketing & Content

    • Newsletter
    • Email marketing
    • Web writing
    • Marketing copywriting
    • Social media content
    • Editorial calendar
    • SEO (search engine optimization)
    • SEM (search engine marketing)
    • Blog articles
    • Landing pages
    • Content strategy
    • Social media management
  • Advertising

    • Digital advertising
    • Google Ads
    • Meta Ads (Facebook / Instagram)
    • LinkedIn Ads
    • Cross-platform campaigns
    • Remarketing
    • Radio / TV advertising
    • Media buying
    • Display advertising
    • Out-of-home advertising
    • Campaign optimization
    • Performance analysis
  • Web

    • Website design
    • UX / UI design
    • Web development
    • Showcase site
    • E-commerce
    • CMS integration (Craft, WordPress, etc.)
    • Performance optimization
    • Technical SEO
    • Web maintenance
    • Hosting
  • Visual Production

    • Corporate photography
    • Product photography
    • Promotional video
    • Social media video
    • Motion design
    • Video editing
    • Art direction
    • Event coverage
    • Animation
    • Visual ad content
Back to the team
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