Maryse Arcand The creative secret weapon
Known for her deep dedication and genuine passion for her craft, Maryse Arcand is an exceptional graphic designer who's become a trusted pillar of the creative team at Side•Car, a marketing and communications agency based in Montreal. With a strong technical background in graphic design, she brings absolute mastery to art direction, turning briefs into concepts that are innovative, polished, and rigorously structured.
A sought-after collaborator who's genuinely tuned in, Maryse brings contagious enthusiasm to every project and has a knack for weaving client feedback in seamlessly. Her multidisciplinary expertise spans full visual identities, large-scale signage, print materials, and strategic visuals for digital campaigns.
Throughout her career, she's shaped the brand image of major clients, including Essilor Canada, Jacob, Grimard Optique, Volvo Canada, and Progi's auction solutions. Driven by a desire to create bold, memorable work, Maryse constantly pushes creative boundaries to bring companies' visions to life.
Our expertise
Our expertise, in detail
-
Strategy
- Brand positioning
- Marketing strategy
- Digital strategy
- Market analysis
- Communications audit
- Marketing plan
- Customer journey
- Content architecture
- Communications strategy
- Strategic consulting
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Brand Identity
- Logo design
- Complete visual identity
- Rebranding
- Color palette
- Typography
- Art direction
- Brand voice and tone
- Brandbook
- Naming
- Visual positioning
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Marketing & Content
- Newsletter
- Email marketing
- Web writing
- Marketing copywriting
- Social media content
- Editorial calendar
- SEO (search engine optimization)
- SEM (search engine marketing)
- Blog articles
- Landing pages
- Content strategy
- Social media management
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Advertising
- Digital advertising
- Google Ads
- Meta Ads (Facebook / Instagram)
- LinkedIn Ads
- Cross-platform campaigns
- Remarketing
- Radio / TV advertising
- Media buying
- Display advertising
- Out-of-home advertising
- Campaign optimization
- Performance analysis
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Web
- Website design
- UX / UI design
- Web development
- Showcase site
- E-commerce
- CMS integration (Craft, WordPress, etc.)
- Performance optimization
- Technical SEO
- Web maintenance
- Hosting
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Visual Production
- Corporate photography
- Product photography
- Promotional video
- Social media video
- Motion design
- Video editing
- Art direction
- Event coverage
- Animation
- Visual ad content