Paul Paré The seasoned strategist

With a B.A.A. and an MBA under his belt, Paul Paré built an award-winning career at Cossette, Nortel, and Hydro-Québec, taking on senior leadership roles and steering complex projects with real precision. Part strategist, part creative mind, he's led and championed major campaigns that left their mark on Québec's collective imagination.

In 2007, he founded Side•Car, a marketing and communications agency based in Montreal, which he's led ever since. Known for his sharp instincts and clear vision, Paul inspires his team through both his experience and his commitment to helping brands — and people — grow.

A community-minded leader at heart, Paul has served on the boards of several public organizations throughout his career. He currently chairs the board of the Fondation du Collège Lionel-Groulx.