Digital Director
Alexandre Geoffrion The digital jack-of-all-trades
With over 20 years in digital, Alexandre Geoffrion brings together sharp technical skills and the creativity he picked up through his design background. At Side•Car, a marketing and communications agency based in Montreal, he's led major digital mandates, always delivering solutions that are custom-built, effective, and well thought out.
From building and integrating websites to SEO, social campaigns, Google Ads, and multi-platform strategy, he covers the full digital spectrum — a strategic and polished approach built for today's challenges.
An invaluable resource for his team, Alexandre is also a go-to expert in his field. Always curious and staying ahead of what's new, he keeps raising the bar.
Our expertise
Our expertise, in detail
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Strategy
- Brand positioning
- Marketing strategy
- Digital strategy
- Market analysis
- Communications audit
- Marketing plan
- Customer journey
- Content architecture
- Communications strategy
- Strategic consulting
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Brand Identity
- Logo design
- Complete visual identity
- Rebranding
- Color palette
- Typography
- Art direction
- Brand voice and tone
- Brandbook
- Naming
- Visual positioning
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Marketing & Content
- Newsletter
- Email marketing
- Web writing
- Marketing copywriting
- Social media content
- Editorial calendar
- SEO (search engine optimization)
- SEM (search engine marketing)
- Blog articles
- Landing pages
- Content strategy
- Social media management
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Advertising
- Digital advertising
- Google Ads
- Meta Ads (Facebook / Instagram)
- LinkedIn Ads
- Cross-platform campaigns
- Remarketing
- Radio / TV advertising
- Media buying
- Display advertising
- Out-of-home advertising
- Campaign optimization
- Performance analysis
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Web
- Website design
- UX / UI design
- Web development
- Showcase site
- E-commerce
- CMS integration (Craft, WordPress, etc.)
- Performance optimization
- Technical SEO
- Web maintenance
- Hosting
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Visual Production
- Corporate photography
- Product photography
- Promotional video
- Social media video
- Motion design
- Video editing
- Art direction
- Event coverage
- Animation
- Visual ad content