Digital Director

Alexandre Geoffrion The digital jack-of-all-trades

With over 20 years in digital, Alexandre Geoffrion brings together sharp technical skills and the creativity he picked up through his design background. At Side•Car, a marketing and communications agency based in Montreal, he's led major digital mandates, always delivering solutions that are custom-built, effective, and well thought out.

From building and integrating websites to SEO, social campaigns, Google Ads, and multi-platform strategy, he covers the full digital spectrum — a strategic and polished approach built for today's challenges.

An invaluable resource for his team, Alexandre is also a go-to expert in his field. Always curious and staying ahead of what's new, he keeps raising the bar.

Alexandre Geoffrion

Our expertise

Our expertise, in detail

  • Strategy

    • Brand positioning
    • Marketing strategy
    • Digital strategy
    • Market analysis
    • Communications audit
    • Marketing plan
    • Customer journey
    • Content architecture
    • Communications strategy
    • Strategic consulting
  • Brand Identity

    • Logo design
    • Complete visual identity
    • Rebranding
    • Color palette
    • Typography
    • Art direction
    • Brand voice and tone
    • Brandbook
    • Naming
    • Visual positioning
  • Marketing & Content

    • Newsletter
    • Email marketing
    • Web writing
    • Marketing copywriting
    • Social media content
    • Editorial calendar
    • SEO (search engine optimization)
    • SEM (search engine marketing)
    • Blog articles
    • Landing pages
    • Content strategy
    • Social media management
  • Advertising

    • Digital advertising
    • Google Ads
    • Meta Ads (Facebook / Instagram)
    • LinkedIn Ads
    • Cross-platform campaigns
    • Remarketing
    • Radio / TV advertising
    • Media buying
    • Display advertising
    • Out-of-home advertising
    • Campaign optimization
    • Performance analysis
  • Web

    • Website design
    • UX / UI design
    • Web development
    • Showcase site
    • E-commerce
    • CMS integration (Craft, WordPress, etc.)
    • Performance optimization
    • Technical SEO
    • Web maintenance
    • Hosting
  • Visual Production

    • Corporate photography
    • Product photography
    • Promotional video
    • Social media video
    • Motion design
    • Video editing
    • Art direction
    • Event coverage
    • Animation
    • Visual ad content
Back to the team
Next member Paul Paré See the bio