The right part, no detours
Hundreds of thousands of parts in inventory, eight branches, five distribution centres, and a customer base that runs from weekend tinkerers to mechanics working against the clock. Pièces d'auto économiques came to us with a freshly minted brand guide and one clear challenge — turn it into an online store where finding the right part takes seconds, not detours.
Approach
We took the brand guide developed upstream and put it to work. Full interface design, end to end — homepage, vehicle search, category and brand navigation, product pages, cart, and branch locator. Every screen was built as a system of reusable components, designed from day one to live in three languages, French, English and Spanish, without the layout breaking when the copy stretches. We then handled the complete front-end build on their existing commerce platform, starting from mobile — that's where a good share of parts shopping actually happens.
Results
The new site gives the brand a storefront worthy of its eight branches. Vehicle search, once buried, now sits at the top of the homepage — customers enter their year, make and model and see only what fits. The experience holds together from homepage to checkout, on desktop and phone, and the team is left with a clear interface library to add categories, brands and seasonal promotions as they go.
