Accounting from a modern, human angle
Moquin Amyot is a CPA firm in the Montreal area that doesn't see itself in its profession's classic image. It wanted to attract new clients and new talent by showing its culture.
Approach
We defined the firm's positioning and launched a campaign that doesn't look like typical accounting advertising. Social media came first, a channel accounting firms rarely use. The visuals and the plain-spoken tone show Moquin Amyot's energy and expertise. The aim was to make accounting human and worth stopping for in a feed, without losing the credibility people expect from a CPA firm.
Results
Moquin Amyot now holds its own space on social media, with a voice distinct from the other firms in the metropolitan area.
