Accounting from a modern, human angle
Moquin Amyot is a CPA firm in the Montreal area that doesn't see itself in its profession's classic image. It wanted to attract new clients and new talent by showing its culture.
Approach
Side•Car was tasked with developing a positioning strategy and rolling out a bold advertising campaign that breaks with the industry's usual standards. We chose to prioritize social media as the main communication channel, a terrain often underused in this field. Our team designed striking visual content and an accessible editorial tone to highlight Moquin Amyot's dynamism, agility, and expertise. The challenge was to humanize the accounting profession and make it captivating in users' feeds, while preserving the seal of credibility essential to this high-level sector.
Results
Moquin Amyot now holds its own space on social media, with a voice distinct from the other firms in the metropolitan area.
