Accounting from a modern, human angle
The world of Chartered Professional Accountant (CPA) firms often suffers from a public image perceived as conventional, rigid, and uniform. To stand out in the greater metropolitan area, the firm Moquin Amyot — known for its human and resolutely progressive approach — wanted to break those perceptions. The challenge was to design a communication strategy capable of reflecting its forward-thinking culture, attracting new business opportunities, and appealing to the talent of tomorrow.
Approach
Side-Car was tasked with developing a positioning strategy and rolling out a bold advertising campaign that breaks with the industry's usual standards. We chose to prioritize social media as the main communication channel — a terrain often underused in this field. Our team designed striking visual content and an accessible editorial tone to highlight Moquin Amyot's dynamism, agility, and expertise. The challenge was to humanize the accounting profession and make it captivating in users' feeds, while preserving the seal of credibility essential to this high-level sector.
Results
This targeted digital push allowed Moquin Amyot to stand out clearly and instantly from its competition. By occupying the social space in a vibrant, creative way, the campaign considerably boosted the firm's reputation among entrepreneurs in the metropolitan area. More than just a visibility campaign, this modern presence strengthened Moquin Amyot's brand image, confirming its position as a progressive leader and proving that high-level financial expertise benefits from being expressed boldly on the web.
