Putting a face to local craftsmanship
Aliments du Québec certifies local products and promotes the companies that make them. The organization wanted to show those companies as they are, with the people behind the products.
Approach
From 2023 to 2025, we designed and produced a series of video capsules shot at the producers' rather than in a studio: in their fields, their workshops and their kitchens. Each capsule tells the story of one company, with the people who work there.
Fraise d'hiver
Fromages Fermiers
Expo Manger Santé 2024
La Pincée
Quanard
Signé Caméline
Tofu Tofu
Mejicano
Results
The series features artisans like Fraise d'hiver, La Pincée and Signé Caméline. The capsules give producers a showcase and remind people what Aliments du Québec stands for.
