Putting a face to local craftsmanship
Aliments du Québec's mission is to showcase local products and support the regional economy. To give its members a voice and a face, the organization wanted to authentically highlight the unique craftsmanship of the companies enrolled in its accreditation program.
Approach
The goal was to create a direct, tangible connection between consumers and local producers. We were tasked with designing and producing a series of immersive video capsules. Rather than filming in a studio, we chose to dive into the heart of the action, traveling directly to the various companies' production sites. The idea was to capture the passion, the hands-on work, and the true nature of the products to tell each brand's story in a transparent and human way.
Fraise d'hiver
Fromages Fermiers
Expo Manger Santé 2024
La Pincée
Quanard
Signé Caméline
Tofu Tofu
Mejicano
Results
The project gave rise to a rich, engaging content campaign, rolled out across several striking capsules (featuring local artisans like Fraise d'hiver, La Pincée, Signé Caméline, and many others). These videos offered exceptional visibility to the producers while reinforcing Aliments du Québec's reputation and mission. By showing the human reality behind the products, this push generated strong digital engagement and brought Quebecers concretely closer to those who fill their plates.
