Over a decade driving the brand image
In the highly competitive automotive sales market, the key to success rests on undeniable awareness and a solid bond of trust with consumers. For Montréal Auto Prix, the challenge was to stand out from the pack, capture attention, and embed itself lastingly in the minds of Quebecers as the industry's go-to reference.
Approach
A true business partner, Side-Car has orchestrated and evolved Montréal Auto Prix's brand image for over 13 years. Our strategy has always rested on creating memorable advertising campaigns, carried by a unique and confident tone. By relying on standout spokespeople well-loved by the public — from the sharp humor of Patrice Lemieux to the likeability of Georges Laraque — we designed concepts rolled out across every medium (television, web, print). The goal: spark instant enthusiasm while clearly communicating the retailer's competitive advantages.
Results
This long-standing collaboration is a true success story. Year after year, our campaigns not only generated steady traffic to the branches, but above all propelled Montréal Auto Prix's reputation to a level unmatched in its sector. The impact of our work was so significant in the advertising landscape that the brand was even cited in the well-known book Le Code Québec, confirming its status as a genuine pillar of Quebec consumer culture.
