Our team

Paul brings a wealth of experience in communication and marketing, having worked with leading agencies such as Draft Worldwide and Cossette. He has also held key roles in prominent companies like Nortel and Hydro-Québec. A master strategist, Paul has led numerous high-profile communication campaigns, including those featuring Monsieur Laprise and Patrice Lemieux, as well as campaigns for the McCord Museum and Essilor Canada.

Skills & Expertise: Communication and Marketing Strategy
Education: B.A.A, MBA
Examples of Clients / Projects Managed: Hydro-Québec, McCord Museum, Essilor Canada, Montréal Auto Prix, and Grimard Optique

Cathy could easily be awarded an honorary doctorate in customer service, thanks to her unwavering dedication and exceptional listening skills. She expertly leads her team, ensuring the successful completion of every project she undertakes. We’ve even jokingly confiscated her passport, afraid we might one day lose her to Colombia, the country of her roots.

Skills & Expertise: High-Level Customer Service
Education: DEC in Graphic Design and a Certificate in Marketing Project Management
Examples of Clients / Projects Managed: Essilor Canada, Montréal Auto Prix, LookSecure, Transitions, Metro.ca, Adonis, Super C et Aliments du Québec

Just as France had its Joséphine, Side-car has its own. As Vice President of Creative, she reinvents her field daily, delivering bold and effective concepts to both our French and English-speaking clients. She masterfully leads her team, all while maintaining her unwavering positive energy.

Skills & Expertise: 360-Degree Advertising Creation
Education: DEC in Plastic Arts and a  DEC in Graphic Design
Examples of Clients / Projects Managed: Société du Vieux-Port de Montréal, Imax, Centre des Sciences de Montréal, Yves Rocher, Groupe Marie Claire, Flor Déco, La Cage Brasserie Sportive, Metro.ca, Aliments du Québec

Passionate about design and technology, Alexandre leads the agency’s digital division with precision and curiosity. As Vice President of Digital, he oversees the development of high-performance web platforms, elegant mobile solutions, and effective digital marketing strategies.
His specialty? Solving complex problems with simple, thoughtful, and sustainable solutions.

Curious, meticulous, and results-driven, he ensures the agency’s digital expertise shines — one click at a time.

Skills & Expertise: Digital strategy, SEO, web development & integration, e-commerce
Education: Bachelor’s degree in Environmental Design, Design Thinking and UX Design training
Client examples: Association de la construction du Québec, National Bank, Essilor, Société de transport de Laval, Tanguay, Yves Rocher

An entrepreneur at heart, Stéphane excels at turning challenges into opportunities and unlocking the full potential of brands. As head of the Takeovers program at Sidecar, he guides business transfers by applying the principles of home staging… to branding. His goal: to “beautify the bride” and maximize perceived value at the time of transition.

Stéphane also supports buyers in the strategic management of their brand image, combining creativity with pragmatism. Passionate about business growth, he blends marketing vision, digital instinct, and a results-driven mindset to grow the value and success of every company he works with.

Marc possesses an exceptional versatility that’s hard to find. He effortlessly masters graphic design, and in his free time, he creates captivating illustrations and animations that never fail to impress and delight our clients. His creativity knows no bounds, making him an invaluable asset to our team.

Skills & Expertise: High-Level Artistic Direction and Graphic Design
Education: Bachelor’s in Graphic Design
Examples of Clients / Projects Managed: Econo-max, Auto Value, Transitions, Metro.ca, Essilor Canada, and Yves Rocher

Maryse is our secret weapon. With just a brief outline, she delivers an abundance of graphic concepts. Incredibly receptive to feedback, she not only welcomes client input but transforms it into innovative creative solutions. She’s truly a rare gem!

Skills & Expertise: Graphic conception and production
Education: DEC in Graphic Design
Examples of Clients / Projects Managed: Essilor Canada, Jacob, Grimard Optique, Transitions, FM103, Volvo Canada, and Progi Sync