The Agency

Side-Car is an integrated communication-marketing agency which approach focuses on delivering fast and long-lasting results.
Our mission: to assist our client-partners in the development and retention of their own clients.
Our promise: always be strategic, efficient, relevant, proactive and… friendly.


No matter how fast it goes, the brand must be at the heart of communication. Your brand sits in the side-car, and we ride the motorcycle together. And we provide the helmet!

We provide the helmet!


Mario Daigle
Mario Daigle


Mario has more than 25 years’ experience in advertising agencies, developing numerous campaigns in the life sciences, retail and financial services, as well as numerous public and parapublic organizations. He plays an active role in strategic planning, as well as the execution of advertising and promotional campaigns.

In addition to his many accomplishments throughout his career, Mario does extensive volunteer work for a number of charities, most lately as a member of the Board of Directors of the Institut du Cancer de Montréal (Montreal Cancer Institute).

Paul Paré
Paul Paré


After a long and rewarding career in the telecommunications and public service sectors, as well as major advertising, promotion and direct marketing agencies, Paul ventured out and founded his own agency in 2007. He co-directs and steers Side-car, and coordinates numerous mandates the agency has been awarded.

Paul has a caring heart and has always believed in giving back to the community. In addition to serving on the Board of Directors of many organizations over the course of his career, Paul is currently the Chairman of the Board of Directors of la Fondation du Collège Lionel-Groulx.


Side-Car offers 360 communications services

  • Advertising
  • Strategic Planning
  • Branding
  • Media Planning and Buying
  • Graphic Design
  • Promotion
  • Digital Communications
  • Print, Electronic and Digital Production
  • Event Management*
  • Public Relations*
  • Qualitative and Quantitative Research*
  • Sponsorship*

* With partners.


SC2 is part of Side-Car. This integrated team brings a unique expertise and know-how in communications for companies and organizations offering products and services related to prevention, maintenance and improvement of health and well-being, including:

  • Consumer Products (OTC)
  • Pharmaceutical Rx
  • Biotechnologies
  • Nutrition
  • Fitness Centres
  • Drugstore Chains and Distribution
  • Public Health
  • Services (laboratories, medical imaging, health in the workplace, home health care)
  • Private Clinic Networks
  • Health Insurance
  • Professional Corporations and Associations
  • Private Foundations
  • Private Residence Networks





Paul Paré
514 835-1708

Mario Daigle
514 953-3193


46 de Cheverny Street
Blainville, Qc
J7B 1M8

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