The Agency

Side-Car is an integrated communication-marketing agency which approach focuses on delivering fast and long-lasting results.
Our mission: to assist our client-partners in the development and retention of their own clients.
Our promise: always be strategic, efficient, relevant, proactive and… friendly.


No matter how fast it goes, the brand must be at the heart of communication. Your brand sits in the side-car, and we ride the motorcycle together. And we provide the helmet!

We provide the helmet!


Paul Paré
Paul Paré


After a long and rewarding career in the telecommunications and public service sectors, as well as major advertising, promotion and direct marketing agencies, Paul ventured out and founded his own agency in 2007. He co-directs and steers Side-car, and coordinates numerous mandates the agency has been awarded.

Paul has a caring heart and has always believed in giving back to the community. In addition to serving on the Board of Directors of many organizations over the course of his career, Paul is currently the Chairman of the Board of Directors of la Fondation du Collège Lionel-Groulx.

Gilles Robichaud
Gilles Robichaud


Many major companies have benefited from his extensive experience in business development, implementation of marketing strategies and innovative start-up solutions. Having worked in publishing, communications and international air transport, Gilles has unique expertise in evaluating competition and developing action plans and tactics to increase sales results.


Side-Car offers 360 communications services

  • Advertising
  • Strategic Planning
  • Branding
  • Media Planning and Buying
  • Graphic Design
  • Promotion
  • Digital Communications
  • Print, Electronic and Digital Production
  • Event Management*
  • Public Relations*
  • Qualitative and Quantitative Research*
  • Sponsorship*

* With partners.


SC2 is part of Side-Car. This integrated team brings a unique expertise and know-how in communications for companies and organizations offering products and services related to prevention, maintenance and improvement of health and well-being, including:

  • Consumer Products (OTC)
  • Pharmaceutical Rx
  • Biotechnologies
  • Nutrition
  • Fitness Centres
  • Drugstore Chains and Distribution
  • Public Health
  • Services (laboratories, medical imaging, health in the workplace, home health care)
  • Private Clinic Networks
  • Health Insurance
  • Professional Corporations and Associations
  • Private Foundations
  • Private Residence Networks





Paul Paré
514 835-1708


46 de Cheverny Street
Blainville, Qc
J7B 1M8

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