Montréal Auto Prix-Patrice Lemieux CATEGORY Television Patrice Lemieux who else? CWhy not radio? 360 campaign for Quebec. TV, radio, web, traditional and social media. Recognized as a landmark campaign in the book “Le code Québec” J.Nantel, P.Duhamel and J.M. Léger, page 117! TelevisionTwitterFacebookLinkedin