PAUL PARÉ, President

After a long and rewarding career in the telecommunications and public service sectors, as well as major adver- tising, promotion and direct marketing agencies, Paul ventured out and founded his own agency in 2007. He
co-directs and steers Side-car, and coordinates numerous mandates the agency has been awarded. Paul has a car- ing heart and has always believed in giving back to the community. In addition to serving on the Board of Direc- tors of many organizations over the course of his career, Paul is currently the Chairman of the Board of Directors of la Fondation du Collège Lionel-Groulx.

GILLES ROBICHAUD, Vice-President

Many major companies have benefited from his extensive experience in business development, implementation of marketing strategies and innovative start-up solutions. Having worked in publishing, communications and international air transport, Gilles has unique expertise in evaluating competition and developing action plans and tactics to increase sales results.

SIMON PICARD, Creative Director

Branding, advertising and corporate strategy expert, Simon Picard assists Side-Car in the development and the evolution of its creative studio.  With a background in graphic design and more than a decade of experience in communication agencies, Simon supervises global communication campaigns, recasts of brands and corporate identities.  Also passionate about interior design, architecture and photography, his arrival reflects the agency’s desire to extend its service offering.

MARYSE ARCAND, Artistic Director

Attentive, creative, talented, efficient and generous are the qualities which best describe Maryse.  Combining more than 15 years of experience as artistic director, she has worked for major banners, such as Jacob stores, Essilor, Bayard Canada, Loto-Quebec and Volvo, to name just a few.  She has evolved in several agencies and has distinguished herself by her expertise.  Being receptive to the customers and the exceptional quality of her achievements have contributed to build on her reputation.  She is a person who has a good set of values and we consider ourselves very lucky to have her on our team.

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