Mario Daigle has been appointed as a partner at Side-car

Laval, February 26, 2015

Laval, February 26, 2015: Mario Daigle has been appointed as a partner at Side-car. Working with founder Paul Paré, he will play an active role in business development, as well as strategic planning and project management for the agency’s clients.

“I’m very pleased to add a new partner to the team and to welcome someone as experienced, dynamic and enthusiastic as Mario. I admire his ability to form lasting relationships with his clients,” noted Paul Paré. “His diverse experience both on the agency and clients sides will be an asset to our agency and, most importantly, to all our clients. I’m confident he will help guide our client-partners toward even greater innovation and creativity.”

Mario Daigle is well-known for his proven expertise in agency management, strategic planning, brand management and marketing communications, particularly in the healthcare, life sciences, consumer goods, retail, and financial services sectors.

Mario has had a distinguished career. For twenty years he played a key role in team management and successful campaign development at Allard Johnson Communications, which became kbs+p in 2010.

His versatility, proven leadership skills and strategic approach will no doubt contribute to the future success of Side-car.

About Side-car

Founded in 2007, Side-car is an integrated marketing communications agency whose focus is tangible, lasting results. The agency is committed to assisting its client-partners in the development and retention of their own clients.

Its promise? To always be strategic, effective, relevant, proactive and…friendly. The agency has set up shop in Laval.

Side-car services numerous clients including Montréal Auto-Prix, Grimard Optique, Festival de Lanaudière, Volvo Canada and Langevin-Forest.

For more information:

Mario Daigle, Partner
Tél. : 514 953-3193

Paul Paré, Partner
Tél. : 514 835-1708